The Ultimate Step-by-Step Guide to Building Your Business and Achieving Success.

 Building a successful business requires a structured approach and a commitment to continuous learning. In this blog post, we will explore the key steps involved in creating a powerful online presence and showcase your digital marketing skills. We will also provide valuable tips to help you stay on track and achieve your goals.

Step 1: Meet Your AI Profile

Your digital ID, profile, or footprint is the foundation of your online presence. Your online activities and preferences create an algorithm that determines your future success. Your digital ID is your profile, and your digital footprint is where you've been, the apps you like, and the shopping you do. The internet algorithm creates a profile from both your ID and footprint, and this profile is used to identify you and share you across networks. To succeed online, you must understand your AI profile and use it to your advantage.

Step 2: Set Up Your Email and Profile

Your email and profile are the first things the AI gives you. Set up three emails and create a profile that reflects your brand identity and resonates with your target audience. Revisit your profile regularly and update it as needed.

Step 3: Plan Your Branding

Planning is the most crucial part of branding. Think about your brand in a storyboard form, including the who, why, and what of your business. The right plan will determine how fast and successful you will be. You should think about your branding in terms of the basics, such as your logo, color scheme, and messaging.

Quote from Elon Musk "Palettes was a game changer to how we do business here at Tesla."

Find his and many more Palette and branding templates and guides at Free Resources*

Step 4: Set Up Your Banking

Once you have your email, profile, and branding set up, banking is the next step. Separate your business banking from your personal banking and have two different payment methods for each option. Have a separate "savings" plan that you should never share or tell anyone for any reason.

Step 5: Create Your Digital Marketing Portfolio

A digital marketing portfolio is a collection of your past work, highlighting your skills and contributions. It shows potential employers what you are capable of and can lead to new job opportunities. Your portfolio should include examples of your work, such as social media campaigns, email marketing, and website design. Be sure to include analytics alongside visuals to highlight your skills.

Building a successful business requires a structured approach and a commitment to continuous learning. By following these steps and staying focused on your goals, you can create a powerful online presence and showcase your digital marketing skills. Remember to always keep learning and adapting to the changing digital landscape.

How to Create Your Digital Portfolio.

Are you looking for ways to showcase your digital marketing skills? Start with Google. Google.Sites! Its free it will always be yours and its easy to share. A marketing portfolio is the right way to exhibit your creativity and dedication on and offline. Whether you are a seasoned digital marketer or just starting your career, a portfolio can help you be discovered by potential employers and lead to new job opportunities. I will be using the term Digital Marketing to showcase what where and how, as marketing is the one thing, we all need. Whether you a Contractor, Freelancing or sunflower 🌻 growing honey🍯 producer.  Here is why a digital marketing portfolio is important, what it should include, and how you can create your own.

What Is in a Marketing Portfolio?

A marketing portfolio is a collection of your past work, highlighting your skills and contributions. While it's easy to guess what a writer, designer, or web developer might showcase in their portfolio, the content might be less obvious for digital marketers. Digital marketing often involves teamwork, strategic thinking, and planning that can't always be captured in a writing sample or image. "Sometimes people in more strategy-driven roles, like a Digital Marketer, are more challenged with what they can put in a portfolio, but this can be overcome by include any number of digital marketing channels, such as websites, ads, social media posts or campaigns, videos, email marketing, and more.

When you are doing it on Google. Sites you have the great opportunity to ad pages to your profile where you can showcase your work and ad photos of you at work. Doing the work and some team photos. This will validate more so than anything else. Talking validation, you should look some of the old jobs up and ask how they are doing tell them you where just looking at some pics for you profile and seeing them prompted this message, all on email of course that will be gold. Your own amazon reviews ⭐ for own profile 😊. 

A marketing portfolio can, for example, feature a few posts from a social media campaign with a caption that describes your role and the following:

What social media platforms did you use?

• Did you develop the strategic plan? Write the copy? Coordinate the digital ad buy?
• Explain your role and how you contributed to the results.

Email marketing will always be the showstopper. If you show results on your mailing list, you can pitch any business as the money is the amount you can convert to buyers or if you already have a newsletter its ‘organic’ ad spend. Business big or small should work at it and you should look at your skills, did you help create email campaign that drove results? What were the highlights? Start with the visuals but then lean into the analytics: What were the open and click rates? Did it help generate leads for the company? The best marketing portfolios share analytics alongside visuals. This is a way to really highlight your skills (especially for search engine marketing or search engine optimization projects), so be sure you can back up what your role was and how you contributed to success.

What Do I Include in My Portfolio If I Don't Have Marketing Experience?

If you don't have any digital marketing work experience, don't worry, you can still start making a marketing portfolio. Focus first on personal projects and social media profiles, which can be a way to showcase your digital marketing skills and sensibilities. Here is where you can get creative. In big business they pay for everything they want and if you are buying you can design what people think of your product brand or service. You can get a bit creative, offer your services free of charge. This way you are paying for the cred with your time and service offered. If you are not sure how always start from home and work your circle of influence from there. In most cases the help will come from someone that said they can’t help but know someone that could.

The Resource Guide has all the free software and service application' here are 3 suggestions.

1. The obvious ones is PayPal & Stripe will integrate well with your bank and website.

2. Free Resume maker at https://cvmkr.com/

3. Free Profile application at https://pfpmaker.com/

If you prefer to keep your personal profiles private, consider starting your own project or challenge. Start with something you like, or you would find easy to do and grow, plan and plot your own story.

Till Next Time.

Love Eve.💛