Expertise a digital marketing manager must have.
For a digital marketing manager, strategic thinking skills
are at the top of the list of requirements. Strategic thinking is closely
related to the ability to understand your audience, as you need to develop
strategies for marketing your products and increasing sales.
Stay up to date with the latest digital marketing trends and
technologies. Learn the digital marketing vocabulary to communicate effectively
with team members and stakeholders. Familiarize yourself with the digital
marketing tools and platforms available to you. Identify the specific
challenges and opportunities unique to your organization and industry. Develop
a comprehensive understanding of the customer journey in the digital age.
2. Data analysis
You need to know how to evaluate the results of your ongoing
and finished campaigns using the relevant software and optimizing your strategy
to improve your results in the future. This means knowing how to use the right
tools and having the experience to interpret the data and draw the right
conclusions from it.
Set clear and measurable digital marketing goals and
objectives. Define your target audience and buyer personas to create more
targeted and effective marketing campaigns. Develop a digital marketing mix
that aligns with your overall marketing strategy. Use data and analytics to
inform your marketing decisions and measure your success. Conduct regular
market research to stay informed about changes in your industry and customer
needs. Create a digital marketing plan that outlines specific tactics and
timelines to achieve your marketing objectives.
3. Social media marketing
As a digital marketing manager, knowing how to use social
media channels like Instagram to TikTok and the use of communities like Discord
to connect with your audience is key. You will set up or oversee consistently
engaging campaigns that reach your target audience and know how to efficiently
schedule posts that increase engagement. How closely you are involved in social
media activities will depend on the size of the team, and whether you’re
working with a dedicated social media specialist or social media
manager.
Stay informed about the latest trends and technologies that
impact consumer behavior in the digital age. Understand the digital marketing
landscape and the different channels and platforms available to you. Keep up to
date with changing laws and regulations related to digital marketing. Adhere to
ethical guidelines and best practices to build trust with your customers.
Monitor your online reputation and respond to customer feedback to maintain a positive
brand image. Use data and analytics to continuously improve your digital
marketing efforts and adapt to changes in the market.
4. Paid social advertising
Knowing the ins and outs of paid social media advertising is
one of the important hard skills a digital marketing manager needs to have.
Thanks to the 10X product it can be much easier. This includes
understanding how to use the relevant social media channels’ tools for paid
advertising, such as running successful Facebook ad campaigns and how create
your brand message with the right ad for the right platform.
Use a variety of market research techniques, such as surveys
and focus groups, to gather data about your target audience. Leverage customer
insight tools and techniques, such as persona development and journey mapping,
to better understand your customers' needs and preferences. Use digital
analytics and metrics to measure your marketing performance and identify areas
for improvement. Monitor your competitors' digital marketing efforts to stay
informed about industry trends and identify potential opportunities. Use social
listening tools to track customer sentiment and identify areas for improvement.
Continuously test and refine your marketing campaigns based on your research
and insights.
5. Email marketing
Email marketing gives you the chance to engage with a group
of already interested customers. Depending on your exact responsibilities, you
might be actively involved in setting up email marketing campaigns. But you do
need to understand practices such as A/B testing, and metrics like open rates
and click rates, so you can optimize your strategies. This is my pet hate, but
it is vital to any successful business. If you are running a business without
email, I would like to know what they would do if you did ask. If yes great if
no is it that they don’t trust you the brand or your service? That would be
something awesome to work on.
Develop a comprehensive digital marketing plan that aligns
with your overall marketing strategy. Use a project management approach to
manage the execution of your digital marketing campaigns and projects.
Establish a clear process for creating and publishing content across your
digital channels.
6. Search engine optimization (SEO)
A successful digital marketing manager must have a deep
understanding and knowledge of implementing effective SEO strategies. Organic
search engine optimization is a cost-efficient way of increasing traffic for
your company’s website. SEO
certificate is in the 10X Pack.
7. Paid search / SEA
You also need to know paid Search Engine Advertising such as
overseeing the implementation of Google Ads campaigns and using Pay Per Click
models of advertising. That way, you can further increase traffic and sales,
and reach your specific target audience. SEO
certificate is in the 10X Pack.
8. An eye for good copy
As a digital marketing manager, you should also understand
where good copy fits into the overall marketing strategy. You may be an
excellent writer or editor yourself, but it’s not strictly necessary. If you’re
not writing the copy yourself, it’s important that you know when and where to
involve copywriters and how to brief them on the kind of messaging
needed. After all, written content is an important part of digital marketing,
and you will have to put value into AI assistance and understand how it works
and why it works.
9. Some knowledge of visual marketing
Basic design skills are helpful even if you are not hired as
a designer. This is something I struggle with as I believe I am visually impaired.
Only when I try doing it but when I get someone else to do it I have an
excellent eye and my prompt game is stronger with people😃.
Appealing visuals are an important part of advertising, and an understanding of
design and the tools needed for creating visual content allows you to
communicate your ideas to the design team effectively.
10. UX (user experience) and CX (customer experience)
As you need to understand your customer and optimize their
experience on your webpages, it’s useful for a digital marketing manager to understand
user experience and the overall user journey. This might include things like
the UX design of a product or website, UX writing, and running A/B tests to
test performance and improve the user experience. You need to understand what
the customer sees and why. What devices are used by which market and it will
give you a good indication if you have the right design software that adapts
well across all platforms you want to be on.
11. Customer relationship management (CRM) and retention
marketing
You will need your communication, empathy, and listening
skills not just in your position as team lead, but also in your strategies for
understanding your customers. Therefore, knowledge of customer relationship
management and retention marketing is valuable for making sure that your
customers are satisfied.
The top tools for a digital marketing manager to know.
With the great variety of tasks and marketing channels a
digital marketing manager deals with comes an assortment of relevant tools and
software. These tools are used to set up ad campaigns, create and track
campaigns or analyze data. Here are some tools to know as digital marketing
manager.
- Google
Ads
- Google
Analytics G4
- Understand
Taboola & companies like Outbrain.
- SEO
AI Tools
- MailChimp, Omnisend, HubSpot,
or Sendinblue (for email marketing)
- Metricool
& Tailwind
- Hootsuite, Tweetdeck,
and Twitter analytics
- Canva &
Vista Create
- Facebook
Business
- Google
Sites and Drive ad ons.
- Google
CRM & AI tools
- How
to team up other brands or designers.
If you’re interested in working as a digital marketing
manager, best suggestion would be to start understanding AI applications and
how to work the benefits.
Till Next Time.
Love Eve💚
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